User interface and experience flow testing
CrowdEmotion and Vodworks have partnered together to create technology solutions that push the boundaries of capturing user feedback based on their emotions. Applications of this solution can be applied to various areas of the media industry:
Use the emotion data to generate data for analysis (when the user was happy, sad, eager, excited as the content progressed).
Allow testers to upload videos and share them with audience to judge whether or not they liked it based on their emotions.
Vodworks worked closely with CE pivoting their unique IP to develop a new application in the form of emotional feedback and collection through eye and facial tracking. Key features included: