Do you want to build a mobile app for your business? Then you’ll need to know what it takes to accomplish it. Approximately one in five SMBs have built a mobile app as they show for over half of the time spent on digital media. Similarly, about 45% of mobile sales for Fortune 500 companies account for mobile apps. And, about 30 mobile apps will be found on an average user’s smartphone. Therefore, these apps are very important, and so is their development. Thus, let’s tell you in detail why building a mobile app is important and what steps are involved.
Understanding User Engagement Is Important
Do you know that there are over 1.5 million apps available on Google Play and Apple Store? Thus, it’s important to understand your niche and why you need to invest in building one. Your target audience research will pave the way towards the design, development, and features of your app. A lot of industries have started targeting their customers based on their preferences. Thus, you’ll need to understand:
- What do you want your app to pull off?
- Does it fit with your budget, marketing plans & your target audience?
- How do you want your customers to use your app and on what platform?
- What design, language, and framework will work best?
- What are your competitors doing? Do they have apps? If so, what features do they offer?
Determining Mobile App Objectives
Once you’ve defined the purpose of your app – you’ll need to map out how your app will meet your marketing goals. Furthermore, you’ll need a trusted technology partner to bridge the gap between your requirements and also offer suggestions like the functionality, design, and user engagement over top quality services.
Sketching Your App & Crafting Storyboards
A storyboard will exhibit what the screen will show and how users will navigate through the app. Wireframes and storyboards will serve as a channel for the back-end formations to support your app—like APIs, data plans, servers, data fusion, and push notification services. Once wireframes are completed, the developers will be able to test the prototypes. The instant your team settles on the wireframe and storyboard, it’s time to shape an interactive model. Prototyping is vital as it gives you a chance to gauge design ideas, collect feedback, and find dead links and flaws in the flow and usability of the app.
The Process Of App Development
There are a lot of steps and processes. Without an app development platform or mobile BaaS provider, you’ll need storage sources, databases, APIs, and backend servers. Next, it will be developer accounts on the specific app stores with store guidelines to be followed. Otherwise, the app may get rejected during the review period. Next are the programming and coding. With a certified IT partner, you get to sign the non-disclosure form which also includes the timeline for deliverables. The designer will create high-resolution wireframes to show the interface your users will finally use to interact with your app.
Continuous Testing Will Help
This is a thrilling stretch in the app development duration — After all, you have an app concept ready to be deployed. Thus, you need to test your app carefully to correct any technical faults. Check the prototype design and planning leaflets. Bugs, technical issues, loading time concerns and much more needs to be rectified during the final stages. All types of apps need to be tested let it be native, hybrid, or cross-platform. If your app is working fine and you’re happy with the development and usability of the interface, it’s time to launch your mobile app.
Get Ready To Launch Your App
The way you launch your app will eventually pave-in on its success. Ensure to do keyword research, for SEO and app store optimization (ASO). Pick the best app titles and descriptions along with high-quality screenshots of your app. Create a website or landing page for promotional stuff. Google’s App Indexing API uses app content and your app’s web page text. Ensure to market your app on social media, Apple’s App Store, and Google Play – and publish updates to create interest and increase expectations. Incorporate Google Analytics to optimize your app.
The After Release Work
Use push notifications to publicize an exclusive offer or one-time discount or free product or service for customers who download your app. Be responsive to the apprehensions of your users. Remember – timely updates or fixes can do wonders in saving your customers. Monitor analytics and track those KPIs that outline the success of your marketing objectives. To develop a successful mobile app get in touch with us – email us your queries at email@example.com