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Case Study

Overview Strydr is a pedestrian navigation app built to fill a gap in the market for applications singularly focused on the challenges facing a pedestrian within an urban environment. The inspiration for the app came from frustrations with the user interface of Google Maps and Apple Maps not being tuned for a pedestrian user and specifically lacking a pointer to always orientate the user to the intended destination.

Combining a pointer with a UX design that ensures the user is striding towards their destination within seconds through sophisticated search, intelligent detours and calendar integration truly differentiates the app.

Solutions and Result Initially Vodworks worked with the Strydrapp team to build a product strategy alongside a unique user experience concept which targeted the main gaps in the market.

Vodworks developed a compass driven navigation concept which allowed users to derive and navigate to their destination utilising addresses in their calendar, through a multi-integrated search functionality or through nearby category searches. Users could also plan trips and detours utilising on a custom developed algorithm based location aware technology that only returns the most location relevant options back to the user.

Vodworks successfully delivered the solution using the agile development and delivery model.

With the instant success of the initial release, Strydrapp and Vodworks have started additional phases of functionality which include more cross platform support and monetisation by working with major retail establishments.

Technologies used: NodeJS, iOS

“Vodworks’ flexibility as we prototyped the UX of Strydr was critical in delivering a pedestrian navigation app truly differentiated from mainstream apps such as Google Maps and Apple Maps. On a limited budget we have been able to launch a feature rich app now getting countless 5 star ratings in the app store and this is in no small part down to Vodworks.”


CEO, Strydrapp


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