Vodworks partnered with Reel One Entertainment to develop MyTVMovies, a global streaming platform tailored specifically for audiences less familiar with digital interfaces. By using a ready in-house product Vidscape, the Vodworks team delivered a user-friendly streaming solution, removing technical barriers between the viewer and the content.
Reel One Entertainment is a leading Canadian television and film production and distribution company. Recognizing a gap in the market for a streaming service focused on simplicity, Reel One decided to launch MyTVMovies, targeting non-tech-savvy audiences.
Reel One partnered with Vodworks to design a scalable end-to-end streaming platform that would support a global user base across multiple devices.
The scope included:
Vodworks brought together a cross-functional team including UX/UI designers, front- and backend developers, and VidScape platform integration team to deliver a full end-to-end technology solution for MyTVMovies. Deploying VidScape Service Management, Multiscreen, and Analytics allowed to provide a seamless, easy-to-use interface for the target audience.
UX Strategy
End-to-End Development and VidScape Integration
Performance and Monitoring
The Vodworks team delivered a user-friendly, scalable streaming service for a global, less tech-savvy audience. The outcome not only met Reel One’s performance and usability criteria but also exceeded expectations in terms of user satisfaction.
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