End-To-End Mobile App Development for Strydr
Vodworks partnered with Strydr to develop a pedestrian navigation mobile application, providing complete end-to-end development services, including project design, software development, testing, and deployment. The result was an intuitive, user-friendly navigation experience tailored specifically for pedestrians.
- Apple ranked Strydr higher than Google Maps in the “Walking Apps” category.
- Successfully integrated Google Maps, Apple Maps, and Foursquare location data.
- Developed a monetisation strategy through location-aware advertising.
About The Client
Strydr is a mobile navigation app designed specifically for pedestrians. Unlike traditional GPS applications that cater primarily to drivers, Strydr provides an intuitive walking experience by using a compass overlay and simple waypoint guidance. The app works even without a data connection, making it a reliable tool for urban travelers.
Navigating busy city streets can be confusing, especially when exiting the underground stations and trying to determine the right walking direction. Traditional navigation apps like Google Maps and Apple Maps at the time required movement before correctly orienting the user, often leading to disorientation and delays.
Inspired by the Strydr founder’s personal struggles with navigation while traveling in London, Strydr was designed to provide a more intuitive and efficient walking experience.
- Industry: Technology, Navigation
- Location: United Kingdom
- Services Provided: Proof of Concepts (POCs), Product design, Frontend and Backend Development
The Scope
Strydr partnered with Vodworks to develop a fully functional mobile application from concept to deployment. The collaboration included:
- Developing proof-of-concepts (POCs) to validate the app’s technological feasibility.
- Designing and implementing features that set Strydr apart from other navigation apps.
- Integrating third-party mapping services such as Google Maps, Apple Maps, and Foursquare for location data.
- Creating a revenue model through an ad system that delivers location-aware advertisements based on user interests.
To improve pedestrian navigation, Strydr wanted to introduce a compass-based navigation system overlaid on maps, enabling users to determine the correct walking direction immediately. This eliminates the need to move before getting properly oriented. The app also aimed to offer two key navigation modes:
- Best Route Mode – Provides the most efficient guidance to a destination, minimising unnecessary detours.
- Discovery Mode – Encourages exploration by offering flexible, self-guided navigation, allowing users to choose their path as they walk.
How Vodworks Helped
Vodworks delivered a full suite of development services to bring Strydr from an initial concept to a fully operational app.
Key Features Developed:
- Point-by-Point Navigation: Strydr uses a waypoint system rather than conventional map-following, making navigation more intuitive for pedestrians.
- Detours and Exploration: Users can seamlessly add stops along their route, whether for coffee, fuel, or other destinations.
- Location-Aware Advertising: Integrated ad system that presents users with relevant offers and promotions based on their location.
- Offline Trip Planning: The app allows users to plan their walking routes in advance, with or without an internet connection.
Development lifecycle
Conceptualization
In this initial phase, the product’s requirements were formulated and validated against the initial problem that it was supposed to solve. Additionally, small POCs were created to validate the technological design.
Design
Transitioning into the design phase, the app's visual and structural elements were outlined and finalised.
Development
Following agile methodology, the development team ensured a dynamic and iterative approach to building the product.
Improvements
Post-launch, based on user feedback, a number of small improvements were implemented to increase the app's overall appeal and functionality.
Why Strydr Chose Vodworks
- Strydr’s founder had a prior professional connection with Vodworks’ former CTO and trusted his work and valued his opinion.
- Vodworks had a proven track record in building engaging, user-facing applications, particularly from their experience in the video industry.
- Our team brought a product-oriented approach, iterating through development alongside the founder, ensuring flexibility and refinement as the app evolved.
Tech stack
Team
Backend Engineers
Project Manager
Designer
Frontend Engineers
QA Engineers
The Results
With Vodworks' expertise in mobile app development, Strydr successfully launched and stood out from traditional mapping solutions. The project’s success can be measured by:
- High Industry Recognition: Apple ranked Strydr higher than Google Maps in the “Walking Apps” category, a testament to its usability and impact.
- Faster deployment: Strydr didn’t have an in-house team, so Vodworks provided the client with a team of senior designers, developers, QA engineers, and project managers to build POCs for the iOS app. That allowed Strydr to save time on hiring and internal processes, launching the app much faster compared to an in-house team.
- Scalable and Reliable Infrastructure: The app was designed to handle increasing user demand while maintaining performance across different locations. This allows Strydr to easily scale the app when needed.
Frequently Asked Questions
Are we able to vet the developers before we take them on-board?
When augmenting your team with our developers, you have the ability to meticulously vet candidates before onboarding. \n\n We ask clients to provide us with a required developer’s profile with needed skills and tech knowledge to guarantee our staff possess the expertise needed to contribute effectively to your software development projects. You have the flexibility to conduct interviews, and assess both developers’ soft skills and hard skills, ensuring a seamless alignment with your project requirements.
Do you provide Proof of Concepts (PoCs) during software development?
Yes, we offer Proof of Concepts (PoCs) as part of our software development services. With a proven track record of assisting over 70 companies, our team has successfully built PoCs that have secured initial funding of $10Mn+. Our team helps business owners and units validate their idea, rapidly building a solution you can show in hand. From visual to functional prototypes, we help explore new opportunities with confidence.
What is the estimated timeline for creating a Minimum Viable Product (MVP)?
The timeline for creating a Minimum Viable Product (MVP) can vary significantly depending on the complexity of the product and the specific requirements of the project. In total, the timeline for creating an MVP can range from around 3 to 9 months, including such stages as Planning, Market Research, Design, Development, Testing, Feedback and Launch.
How do you manage and accommodate change requests in software development?
We seamlessly handle and accommodate change requests in our software development process through our adoption of the Agile methodology. We use flexible approaches that best align with each unique project and the client's working style. With a commitment to adaptability, our dedicated team is structured to be highly flexible, ensuring that change requests are efficiently managed, integrated, and implemented without compromising the quality of deliverables.
What levels of support do you offer?
We provide comprehensive technical assistance for applications, providing Level 2 and Level 3 support. Within our services, we continuously oversee your applications 24/7, establishing alerts and triggers at vulnerable points to promptly resolve emerging issues. Our team of experts assumes responsibility for alarm management, overseas fundamental technical tasks such as server management, and takes an active role in application development to address security fixes within specified SLAs to ensure support for your operations. In addition, we provide flexible warranty periods on the completion of your project, ensuring ongoing support and satisfaction with our delivered solutions.
Get in Touch with us
Thank You!
Thank you for contacting us, we will get back to you as soon as possible.
Our Next Steps
- Our team reaches out to you within one business day
- We begin with an initial conversation to understand your needs
- Our analysts and developers evaluate the scope and propose a path forward
- We initiate the project, working towards successful software delivery