Strydr

Strydr is a pedestrian navigation mobile application that utilises an overlap compass and polylines to direct users to their destination.

Our role

Vodworks experts have provided complete end-to-end development services including project design, software development, testing and deployment

While designing and developing the app, the Vodworks team faced a number of challenges:

Implementing a compass overlay on the map to guide users to the next waypoint effectively.
Ensuring location agnosticism, allowing seamless integration of location and direction data from various providers like Google Maps, Apple Maps, Foursquare, and more.
Developing an ad-serving engine that caters to user-specific interests and location, delivering targeted advertisements tailored to each user's preferences.

Strydr’s development lifecycle can be divided into the following phases:

Conceptualisation: In this initial phase, the product’s requirements were formulated and validated against the initial problem that it was supposed to solve. Additionally, small proof-of-concepts (POCs) were created to validate the technological design.
Design: Transitioning into the design phase, the app's visual and structural elements were outlined and finalised.
Development: Following agile methodology, the development team ensured a dynamic and iterative approach to building the product.
Testing: The app was thoroughly tested in-house, followed by a rigorous examination by a test group before being released to the public.
Improvements: Post-launch, based on user feedback, a number of small improvements were implemented to increase the app's overall appeal and functionality.

Point by Point Navigation: Instead of following lines or reading maps, the app guides you by pointing you to the next waypoint.
Detours: On the way to the destination, the app allows users to easily detour to find a coffee place, gas station or any desired location.
Location-Aware Ads: Location-aware ads provide users with deals and offers tailored to their route.
Trip Planning: Users are able to plan walking trips in advance, online or offline, with Strydr's user-friendly interface.

After the launch Strydr was ranked higher than Google Maps by Apple in “Walking Apps” category.